ENVIRONMENTAL CRISIS COMMUNICATION
This course introduces students to the key elements of crisis communication, including creating a plan before, during, and after a crisis. Since an organization?s reputation is one of its most valuable assets, effective crisis management helps preserve and defend the company?s reputation and maintain the organization?s operations. This course explores aspects of crisis communications including typology of crises; history of crisis communications; theoretical basis for effective crisis response and communications; and crisis communications planning methodologies and strategies.
May 25, 2020 — Jun 28, 2020
For credit cost: $1410